Teaching the world of business the business of winning.

Drawing inspiration from the world of Olympic athletes and team sports, we recognise that the pursuit of excellence is not exclusive to sports—it is a universal concept that transcends disciplines.  The high-performance teams supporting Olympians exemplify the pinnacle of collaboration, determination, and a relentless pursuit of success. 

By aligning with these principles, businesses can cultivate a winning mindset and behaviours within their own teams. The discipline, resilience, and teamwork exhibited in the realm of elite sports can be powerful catalysts for organisational success. 

At Muto, we leverage the expertise of elite athletes and their expert coaching teams to bring these transformative qualities to your business, fostering a culture of continuous improvement, goal attainment, and collective triumph. Embracing the essence of high-performance teams is not just a strategy; it’s a mindset that propels businesses toward unparalleled achievements.

Welcome to Muto where high performance meets cutting-edge technology and excellence becomes a habit.

Muto works with business teams to help them learn the secrets of how to work together better and win together more, not from armchair theorists but a powerhouse team of elite athletes, performance psychologists and experts in the field of high performance to elevate your team to new heights.

Led by double Olympic champion, James Cracknell, our team of sports psychologists, performance scientists and elite athletes offer a range of services to help business teams build the mindset and mental and physical resilience to thrive and perform at their best – getting businesses fit for the future.

The elite athelete mindset is not just for elite athelete

‘Winning with winners’, is delivered to businesses through our dynamic

individual and group training programs, personalized mentoring, and a range of meticulously crafted bespoke courses.

With our help businesses can experience the power of winning with our winners and unlock a future
of limitless possibilities.


Teams that win together stay together

Help your teams discover the leadership qualities, mental fortitude, emotional intelligence and winning strategies that set winners apart and make them gel. 

Culture Change Programmes

Embark on a transformative journey with our culture change programmes. We understand that peak performance is not just about skill; it’s a mindset and a way of life. Our comprehensive programmes redefine your organisational culture, instilling a winning mentality and fostering an environment of excellence.

Elite 1-1 Coaching:

Experience personalised coaching from the best in the business. Our elite athletes, in collaboration with sports and performance psychologists, deliver one-on-one coaching sessions tailored to enhance focus, instill a winning mindset, and fortify mental resilience. Elevate your team’s performance to unparalleled levels.

“Winning isn’t everything… There’s always winning again”

IBF International Cruiserweight Champion

Health Assessments and Personalised Programs

Your team’s well-being is paramount to success. Our health assessments, crafted in collaboration with experts in health and high performance, form the foundation of personalised nutritional and fitness programmes. Equip your team with the tools they need to perform at their peak, both mentally and physically.

Inspirational Team Talks and workshops

Unlock the secrets of a winning mindset and effective teamwork through our inspirational team talks and developmental workshops. Our experts share insights gained from elite sports, helping your team work better together and achieve collective success.

Online Platform for Progress Tracking

In the digital age, we understand the importance of seamless accessibility. Soon, we will launch an online platform where your employees can conveniently book appointments, manage their sessions,  track their progress, manage sessions and book appointments. Empower your team to take charge of their development journey with access to leading experts and coaches at their fingertips.

Why Choose Muto?

  • Expert Team: Our team comprises Team GB elite athletes, performance psychologists, high-performance nutritionists and seasoned experts dedicated to your success.

  • Proven Results: We have a track record of transforming individual and team performance and culture through our holistic approach.

  •  Innovation: Stay ahead with our innovative solutions, incorporating the very latest technologies and methodologies in high-performance.

  • Customised Approach: We understand that each organisation is unique. Our services are tailored to address your specific needs, ensuring a bespoke approach.

“The habit of winning comes with continuous improvement. And no, that doesn’t have a finish line”


At Muto, we are not just a service provider; we are your partners in success!

Elevate your team’s performance, foster a winning culture and embrace excellence with us.

Get in touch to embark on a journey of unparalleled achievement

“Of course we’ve all got our different individual challenges, but what we share is the same mindset”


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